Disney bosses believe that is the reason for the disappointing box office performance of its recent offering, The Princess and the Frog. The flaxen-haired heroine of Tangled will still bear the name Rapunzel when the 3-D film is released in November.

However, Ed Catmull, president of Pixar and Disney Animation Studios, said of the title change: "We did not want to be put in a box. Some people might assume it's a fairytale for girls when it's not. We make movies to be appreciated and loved by everybody." The Princess and the Frog would have fared better "if it wasn't pre-judged by its title", Mr Catmull told the Los Angeles Times.

Brace yourself: Boys didn't want to see a movie with "princess" in the title. This time, Disney is taking measures to ensure that doesn't happen again. The studio renamed its next animated film with the girl-centric name "Rapunzel" to the less gender-specific "Tangled."

The makeover of "Rapunzel" is more than cosmetic. Disney can ill afford a moniker that alienates half the potential audience, young boys, who are needed to make an expensive family film a success. "We did not want to be put in a box," said Ed Catmull, president of Pixar and Disney Animation Studios, explaining the reason for the name change.

But he reserved special venom for its star Mia Wasikowska: "In 2008, when Tim Burton chose Mia to play Alice, she had never acted in a big feature film before.

And that remains true to this day. Cos bejaysus – there's not been a lead character this paper-flat since the South Park movie.

And with a narrative more internalized in the collective audience consciousness than even the most sequelized of blockbusters, this Alice instead opts for showmanship over storytelling, and whose dense enchanting visuals progressively wear thin.

As it feels like the old 1950s special-effects fantasies. It might also inspire kids to read those myths. Zeus (Sean Bean) and Poseidon (Kevin McKidd) meet atop the Empire State Building.

Zeus fumes that the son of Poseidon has stolen his lightning bolt. Cut to Percy Jackson (Logan Lerman), a New York high-schooler who sees himself as a loser. During a museum visit, Percy learns he is in fact a demigod -- the child of his mom's long-ago liaison with Poseidon.

Odeon objected to Walt Disney’s decision of releasing the film on DVD within just 12 weeks after it’s first show in theatres. The usual period between cinema and DVD release is 17-18 weeks.

The cinema group further commented that it has invested “huge sums of money” in digital projection equipment to show 3D films all around the globe.

Odeon fears Disney’s strategy could set a new benchmark with a 12 week gap becoming common. This will become a fearfactor for cinema compaines like odeon group, imax and PVR cinema groups.

“We are thrilled that Disney has decided to bring two outstanding films to ShoWest 2010,” said Robert Sunshine, managing director of the event. “The opportunity to showcase the story of ‘Prince of Persia’ and the beloved characters of ‘Toy Story 3’ in front of the important professionals of the motion picture industry and owners of theatres demonstrates the significance of this audience to forthcoming blockbusters; and we expect that Disney will only exceed our expectations as they have in years past.”

At least you can see it now, and since there’s really nothing else worth watching in theaters, might as well…Shutter Island marks Leonardo DiCaprio’s 4th collaboration with famed director Martin Scorsese (Taxi Driver, Casino, Raging Bull), along with being Scorsese’s first movie since winning the Best Director Oscar for The Departed that he really deserved for Goodfellas. But who’s keeping track?

How does Shutter Island stack up in the DiCaprio/Scorsese canon? It’s a slim notch below The Departed but far more engaging than the uneven Gangs of New York and the slightly bloated Aviator.

In the interim apart from the Potter series we've had The Chronicles of Narnia, The Spiderwick Chronicles and The Golden Compass. It really is a tall order to churn out something refreshingly different. But does the film engage you and keep you at the edge of your seat? Yes! And it is the director's mastery that he does not let his audience down.

Percy Jackson (Logan  Lerman) is just an average all-American dyslexic kid struggling with his disabilities. But Percy has been blessed with magical powers due to his half-blood lineage (yes, a little too Harry Potterish) as he is Poseidon's son. Now Percy must locate the lightning bolt and prevent the gods from going to war or mankind is doomed.